The blackberry, a fruit that often goes unnoticed in the face of other more popular berries, is rapidly gaining ground in the food industry, especially when it comes to functional food.

This small fruit, loaded with health benefits, is a superfood loaded with antioxidants, vitamins, and fibre. In addition, it is known for its ability to help strengthen the immune system, improve digestive health and protect against the effects of cellular ageing. However, what really makes it stand out in the functional food world is its ability to be seamlessly integrated into a wide range of products – from supplements to beverages to processed foods.

For companies, blackberry offers an additional advantage: its ability to meet the growing demand for natural, sustainable ingredients with proven benefits. Today’s consumers are looking for products that are not only tasty, but also offer tangible health benefits. Incorporating blackberry or its derivatives, such as freeze-dried powder or juice concentrate, into your products can appeal to a more conscious and healthier audience, driving demand and improving competitiveness.

In short, blackberry is poised to become one of the food industry’s key allies in the development of innovative products. Its unique nutritional profile, combined with its wide range of applications, makes it an irresistible option for brands looking to capitalise on the functional food trend.