Bayas Del Sur at Anuga, Cologne

  • January 9, 2014
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It was our first ANUGA-event.  Cologne, from October 10 to 15, 2009. This was our a first-time challenge. On prior fairs, we were participating in community-driven presences hosted by ProChile. The great success of SIAL, Paris, motivated us to present us on this year´s ANUGA not linked to a “generic” Chilean umbrella, but with an independent 15 Square-meters booth in the Drinks-Sector, Hall 8, Aisle 057B. This location is a strategically targeted launch of Bayas del Sur as a “Global Provider”, where we can really show off our full potential.

The Stand design is the result of a tight international teamwork, led by Miguel Montes, involving our Chilean, German and Austrian counterparts, assisted by our designer Mathias Rée, also in charge of Provider Relations Europe. Our Service partner in Germany, Studio Z – Corporate communications, Bingen, provided comprehensive know-how, logistics, all technical services and set-up. Special thanks to Günter Zimmermann, Harald Hübner and Michael Schöhl for their competent assistance and impressive capacity to solve short-term issues….

Your host in cologne was Commercial Manager Miguel Montes, and Bernd Baronigg from FFP – Feldbacher Fruit Partners, in charge of sales to our european customers.

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