Every year, Innova Market Insights provides an in-depth exploration of the future of the food and beverage market, drawing on direct research with consumers to capture changes in their behaviors and preferences. In 2024, the projections offer a revealing vision of the evolution of this industry.

Consumer attention takes center stage, with a third of respondents responding positively to the prominent presence of certain ingredients on labels. Proteins lead this trend, considered the most important ingredient by 42% of consumers.

Furthermore, the growing awareness of the climate crisis is driving demand for sustainable products, from carbon footprint certifications to narratives about regenerative agriculture. The 40% annual increase in products highlighting responsible water use over the past four years reflects this approach.

Additionally, consumer health remains a priority, with a proactive focus on preventing specific issues such as weight management, bone health, and cardiovascular disease. In this field, plant-based products are gaining relevance, as evidenced by the 8% annual growth in “plant-based” or “vegan” prepared meals between 2020 and 2023.

Despite recent challenges, consumers’ openness to new culinary experiences persists, driving the inclusion of local ingredients in global recipes. This fact becomes particularly relevant for our vision at Bayas del Sur, as our products are part of this trend due to their multiple functional benefits for health and versatility in use. We serve as raw materials for the food industry, health sector, culinary field, and even the cosmetic industry. In an information-saturated marketplace, these trends reflect consumers’ ongoing search for products that not only meet their nutritional needs but also resonate with their values and concerns, spanning from personal health to environmental sustainability.