The rise of superberries in the food industry: Why are they conquering the market?

As the demand for functional and natural ingredients continues to grow, Patagonian superberries have positioned themselves as a key differentiator in the food and nutraceutical industries. Their high levels of antioxidants, polyphenols and anthocyanins make them a valued ingredient in health drinks, dietary supplements, snacks and gourmet products.

In markets such as the United States, Europe and Asia, the trend for foods with real health benefits has driven the incorporation of berries into innovative formulations. From energy drinks and fortified foods to beauty products with natural extracts, maqui, calafate and elderberry have attracted the interest of brands looking for a more functional and differentiated offering.

At Bayas del Sur, we offer freeze-dried powders and concentrated juices with standardised properties that facilitate their use in different product categories. With a process that preserves the benefits of the fruit and a traceable origin from Chilean Patagonia, our ingredients are the ideal option for innovating and responding to the demands of today’s consumers.

If your company is looking to develop products with superior nutritional value, Superberries are the key to differentiating yourself in an increasingly demanding market. For further information please contact info@bayasdelsur.com.

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